THE GOLD STANDARD: CHILDHOOD TREASURES RETURN @ 29 September 2012 10:36 AM
There was a time when legends like Danny Kaye, Alfred Hitchcock, Soupy Sales and Shari Lewis sang songs and shared stories on vinyl records. Often Mitch Miller directed the orchestra. This was the decades-long era of Golden Records--and now it's returning on CD and download in the form of classic original recordings as well as new versions featuring with celebrities like Ed Asner, Susan Sarandon, Cheryl Hines, Alicia Silverstone and many more.

Golden Records started as 6" yellow 78 RPM records some of us played with steel needles on acoustic kiddie players. Along came 45 RPM and LP records from the Golden label in New York under the supervision of Arthur Shimkin, who would also lead the Columbia and Sesame Street children's labels.

The original Golden Records themselves may have been small in size, but their influence in the industry was huge. The first records for Mickey Mouse Club Records, Howdy Doody, Roy Rogers, you name it, they recorded or were distributed by Golden.

By early '60s, the Golden sound became more mellow under the baton of Jim Timmens. A light jazz style was the usual sound of late 60s/70s producer Ralph Stein, while at the same time Producer Howard Scott brought original musicals, folk songs and rich London-based styles to the label.

In the late 70s, Golden Records became Wonderland Records, having added titles from the Riverside Wonderland catalog and some classic Capitol albums into the fold. By the 80s, two-time Grammy winning composer/producer Dennis Scott provided some of his earliest work before moving to Sesame Street.

Then there was nothing.

The label fell into a morass of legal issues and virtually vanished. Several companies made valiant attempts to reissue the records but the issues persisted until Shout! Factory released a handful of successful albums and compilations a few years back.

Now Verse Music Group has stepped up to reboot Golden Records as a brand, as you can see on their website or Facebook page, and created a two-tiered series that satisfies those of us who love the classic recordings and introduces them to today's parents and kids in a fresh new way with current showbiz names.



The first album in this "Celebrity Series" offers the distinctive musical style many of us cherish, but remastered to crystal clarity, with the stories read by the above actors, plus songs sung by Didi Conn (Raggedy Ann & Andy: A Musical Adventure, Shining Time Station).

Two albums of remastered and restored original Golden Records are being released in the "Timeless Series" and are budget priced, along with Halloween and Christmas collections in the celebrity series. Even if you and your young children have never heard Golden Records, there nothing else that sounds like them. For the price alone, you'd be much better off sharing these songs with your kids in this manner than hearing thin, synth versions often on current budget kids' CDs.

This is a very ambitious project indeed, with many albums coming soon in both series. If you fondly  remember the classic sound of these discs--which sold in the multi-millions in their day--hearing it remastered in such a spectacular way is like striking gold.

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