Miley's Antics Get Spot-On Spoof by MAD Magazine @ 28 December 2013 04:44 PM



This month's MAD Magazine says what most "respectable" forms of news have not been able to but most of the country is thinking. People are smart enough to see the shrewdly engineered "grown up transformation" of Miley Cyrus into exactly what she was before: a  packaged pop product with a strong marketing plan drawn up by top brand managers that get her name in some sort of "shocking" headline every day. And it works.

This is indeed "art" -- the art of distribution and targeting, media manipulation and initially seeded enthusiasm. When she was Hannah Montana, there was never any doubt that this was the game, nor were the intentions to "package" a star being touted as the pursuit of art and self-expression.

Unlike artists of the caliber of Madonna and Lady Gaga, who built their persona and music brick by brick before it mushroomed into big business, Miley's not behind (pun) most of the decisions, though she might make suggestions and approve strategic formulas. It's fictionalized reality in the most garish of Hollywood traditions. It would be nice if someone would just admit the machine-like process.

Miley is a smart young lady who has proven to have loads of talent beyond performing as if she's appearing on amateur night at the Newark strip club. That's as old as Little Egypt. But if she and her staff are really shrewd, she'll alter the brand within the next year before she becomes a self-parody.

If that hasn't happened already (see above).

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