MAD MEN's Final Episode: The tone arm lifts off the record... @ 18 May 2015 12:10 PM


While I still reacted to the last scene of Don with a "Wha--?" it somehow made sense. Like the entire series -- and like life, like art -- it's ambiguous and open to interpretation. You almost don't want to have a solid answer with Don, just with everyone else.

 

If I regress to my college film analysis days (and just I happen to have Marshall McLuhan right here) Don's whole existence was advertising, marketing and especially branding. People compare Jon Hamm ("I am Hamm") to Cary Grant, who was a self-created brand of suave sophistication, reborn from a life of squalid poverty as Archie Leach.

 

Many actors, politicians and other famous people are brand. We live in a brand society that advertising taught us. We send it and we receive it.

 

Hillary Clinton is refining her brand. Eventually Miley Cyrus will put her pants back on and be a serious artist who laughs at her past silliness but is proud of it. In twenty years she'll be singing jazz with Tony Bennett on the New Year's TV special. Madonna made marketing and branding an art form and career path.

 

That's Don Draper. "Hey hey we are the Monkees/And we are here to please/A manufactured image/With no philosophies."


Whether Don went back and created the commercial, or called Peggy to give the idea to her, all of it is possible. But on a college-class "read stuff into it" "What words can you see in the ice cubes" sense, Don was advertising in human form and he literally faded into a commercial. A very successful one. The only commercial to generate such a big hit song and cultural anthem.

 

Don found peace, he found way for people to need him -- that's what made him ultimately break down -- no one really needed him (just like a bottle of Coke or a Coke commercial, which we want but don't need).

 

Pithy. Lots of pith. But my favorite aspect of the ending was that the last voice you heard was that of Ron Dante of The Archies, one of the most successful jingle singers ever, who fronted a band that did not exist yet had the number one hit of 1969. Am I digging too deep to connect Ron Dante literally to the ending? Maybe. But he's an icon of the '60s and of advertising.

 


And his real name is Carmine Granito.


Yes, Sally deserved more. Yet she emerged as the solid rock of the family, such as it was. Betty was smoking her life away, dying the way she wanted, and there's Sally doing what needs to be done, canceling her trip, being the adult her parents were not. You're right, no need to worry about Sally or anyone lucky enough to be in her life.

 

The show ended, but life goes on. The endings (or new beginnings) for each group of characters were not fairy tales in the literal sense, because there would be troubles ahead, along with a fulfillment none of them had before. A satisfying close for a series should offer its viewers some closure.

 

I felt that Elisabeth Moss's phone scene was thankless and must have been hard to write. They only partially succeeded. When Stan declared himself, it was something he might have done at any point in the show. In Peggy's case, having her transform from angry to Lollipops and Roses was not fair to the actress. I don't think Meryl Streep could have made it any more believable, but she should not have been put in that performance position. It was like Jan getting a date on the phone with the boy she thought didn't know she was alive.

 

Joan. Yes, she has deserved to run the place since she took over media and made it hum, only to have to train a bozo to do it and go back to her desk. I've been there -- a lot. No question of her success. Like Marlo Thomas or Gloria Steinem and heading right into the decade where she can rock, or at least, start to rock.

 

Roger and bat-crazy mama Maurice Chevalier and Hermione Gingold in Gigi. A match made in Dewar's. I guessed he was going to die after he played the creepy organ (why was that in the office?), but he's gonna go out, as my dad used to say, "Spoo-ja-dooin'". Don doesn't know who he is, Roger knows himself too well.

 

Very glad Ken was a catalyst for Joan (and maybe Peggy in the future) after his scene where he was being "spoo-ja-dooed" by Roger and his "friends" after the merger. (I've been there too.) He was forbidden to write books on his own time, mostly because he was so good at it but it wasn't "his place". His talent was slowly marginalized by those who had no real reason to beyond their own insecurity. (Hmmm?) Ken was one of the few who had matured and realized things about life that the others either found out too late or just recently.

 

Don wanted to be needed by someone and did, in his way, try to help people, over the course of the series. He mentored Peggy, most of all. When he hugged "chair guy", he finally have someone something only he could give, as he was looking at a mirror of himself. Back to college analysis: Matthew Weiner resembles Chair Guy and I have a feeling Weiner was baring his soul completely in that scene. Don, who is Weiner's alter ego (one of them), is everything that, on the surface, Weiner is not, yet the two connected as one and the same.

 

It's not money, it's not fame, not power, success. Those can be nice within perspective (from what I hear). It's really about finding out who you are, how you can gain contentment with what you're doing (or changing it), seeking balance, connecting with others in a deeper way, and things like that there (I'm getting 'way too pretentious now. Sorry.)

 

I still miss Suzanne Pleshette.
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